Virgin Media was born when the services of NTL: Telewest, Virgin.net and Virgin Mobile combined. Virgin Media was the first company to offer customers ‘Quad Play’ – Digital TV, Broadband, Fixed-Line Phone and Mobile Phone services.
At Start JudgeGill we set out to make the Virgin Media brand brilliant. We wanted to make it exciting, fun and vibrant. We wanted it to be welcoming, friendly and open and honest. To build its reputation, we had to clearly express its identity in a dynamic way.
Virgin Media logo development
The Virgin Media brand was developed after extensive creative and production research. Its usage had to cover Television, Print, Advertising, Direct Mail, Newsprint, Web, Multimedia, Livery, and Clothing use.
Working with the senior Creative Director I crafted the ‘Infinity Mark’ in over 900 formats for every use imaginable. These formats included CMYK, SPOT, RGB, GREYCALE, 2D, 3D in all format sizes from A6 to billboard size usage.
I also collaborated with the creative team to help establish the guidelines for the design and technical use of the brand and oversaw the release of many of the brand assets to Virgin Media’s partners.
Virgin Media identity guidelines
• Design
• Production
• Management
• Retouching
• Digital
• Print
© Start JudgeGill
• Production
• Management
• Retouching
• Digital
© Start JudgeGill