Velvet Badger was asked by Gucci to pitch a range of creative ideas for their Global Holiday, Chinese and D11 Campaigns. After winning the project, Gucci Beauty, Coty and Velvet Badger embarked on a journey to push the boundaries of creative story telling with Gucci’s first-ever CGI beauty campaign.
These vibrant and dynamic campaigns consisted of over 3500 deliverables including animation, digital and print assets, featuring an array of more than 45 distinctive products, hand modelled in 3D from scratch, retouched and refined to masterfully encapsulate them within the evocative narrative.
Working closely with Management, Senior Producers and the Retouching Team at Velvet Badger, I was tasked with problem solving, organising and producing multiple digital and print toolkits for Gucci’s global partners and suppliers to support these creative deliveries. This substantial project took nearly a year to plan and bring to fruition.
Full Rollout Packshot 01
Packshot Range Covers
• Production
• Management
• Retouching
• Digital
• Print
© Velvet Badger
• Management
• Retouching
• Digital
© Velvet Badger